What started as a simple “reskin” evolved into a complete overhaul of the Cyber Insider blog. A redesign was a necessity after realizing the platform lacked essential UI/UX elements, as well as a clear visual vocabulary. We also suggested new ways to sort and filter content: author pages, pillar roll-ups, share features, and an additional way to search/sort all content
Variable metadata | The homepage isn't just a nine-by-nine grid of identical blog tiles. Instead, like a news site, each article displays differently depending on where it appears. If the top post, it gets a thumbnail. In the featured section, just text. It’s a surprising twist in formating for a B2B blog.
A persistent CTA | The first thing anyone does on a blog is close the "please subscribe" popups. But then, if what happens after you read and want to subscribe, you can’t, because I closed the popups. Not so here. The form is ever-present.
Compelling and clever thumbnail convention | Most blogs fall back on stock images. Then their blog looks like every other blog in existence and it's hard to win new readers. The surrealist aesthetic that was developed allows the team to alter stock photos in a way that feels custom, without creating too much work. There are strict guidelines for how to color-treat them and add those on-brand accents, allowing anyone to produce images in thematic batches.
