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Big Sky Cafe

Work Produced at iii Design, San Luis Obispo

Services: Illustration, Visual Identity, Print Collateral

Role: Illustrator and brand standards

Year: 2008

Big Sky Cafe has been an attraction for locals in San Luis Obispo, as well as food critics from around the world, since 1994. Known for their rustic, yet modern feel and eclectic dining area they wanted a new logo that embodied the restaurants personality. During the identity design process, a flight of veggies was produced for use on various collateral; menus, gift cards, t-shirts, coffee cups, etc.

The finished branding package included a main lock-up of veggies, and included family of alternates to be used seasonally as the menu rotates.

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